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June 18 2013

Making an Office Desk Comfortable

FAM Solutions' slat wall monitor mounts and monitor supports save space at your work station


Making an Office Desk Comfortable

FAM Solutions' slat wall monitor mounts and monitor supports save space at your work station


Inspiring Quotes from Henri Cartier-Bresson | Thomas Menk


It is an illusion that photos are made with the camera… they are made with the eye, heart and head. - Henri Cartier-Bresson

 

The photograph itself doesn't interest me. I want only to capture a minute part of reality. - Henri Cartier-Bresson

 

What reinforces the content of a photograph is the sense of rhythm – the relationship between shapes and values. - Henri Cartier-Bresson

 

To me, photography is the simultaneous recognition, in a fraction of a second, of the significance of an event.- Henri Cartier-Bresson

see more ...



Inspiring Quotes from Henri Cartier-Bresson | Thomas Menk


It is an illusion that photos are made with the camera… they are made with the eye, heart and head. - Henri Cartier-Bresson

 

The photograph itself doesn't interest me. I want only to capture a minute part of reality. - Henri Cartier-Bresson

 

What reinforces the content of a photograph is the sense of rhythm – the relationship between shapes and values. - Henri Cartier-Bresson

 

To me, photography is the simultaneous recognition, in a fraction of a second, of the significance of an event.- Henri Cartier-Bresson

see more ...



June 05 2013

Smarter Engagement: Bypass Biases in Social Media – Think Insights – Google

Brands use social media to engage and deepen relationships with consumers. But Wharton School’s Pinar Yildirim warns of the risk in sensational content and minority opinions when it comes to user-generated content (UGC).

 

Digest...

 

We know it’s good to engage your customers. It’s not true, however, that any engagement is good engagement. Brands should not have blind faith in high numbers. Instead, media managers’ goal should be meaningful interactions that deepen relationships with their best customers.

 

The right metrics in social media are crucial, but interpretation is just as important and this is where I’m going to focus. When it comes to social media content, there are two tendencies to be wary of — sensationalism and extreme opinions.

 

So, my first piece of advice for managers is: do not to fall into the sensationalism trap and be careful how you interpret social media. Emotional, controversial, or exaggerated messaging might attract attention — and even boost your social media fans or followers’ number in the short term — but are people really buying into your brand? Moreover, could it be harmful in the long term? If brand-related content is going to chime in on the topic of the moment, make sure it does so in a way that ties back to your brand and what it stands for.

 

This brings us to my second piece of advice. When social media’s most active users are consumers with polarized opinions, managers must carefully interpret the data they gather from it. It can be detrimental when companies – and big data analysts – treat the opinions of a small, and possibly polarized, vocal group as representing the opinions of the rest.



Smarter Engagement: Bypass Biases in Social Media – Think Insights – Google

Brands use social media to engage and deepen relationships with consumers. But Wharton School’s Pinar Yildirim warns of the risk in sensational content and minority opinions when it comes to user-generated content (UGC).

 

Digest...

 

We know it’s good to engage your customers. It’s not true, however, that any engagement is good engagement. Brands should not have blind faith in high numbers. Instead, media managers’ goal should be meaningful interactions that deepen relationships with their best customers.

 

The right metrics in social media are crucial, but interpretation is just as important and this is where I’m going to focus. When it comes to social media content, there are two tendencies to be wary of — sensationalism and extreme opinions.

 

So, my first piece of advice for managers is: do not to fall into the sensationalism trap and be careful how you interpret social media. Emotional, controversial, or exaggerated messaging might attract attention — and even boost your social media fans or followers’ number in the short term — but are people really buying into your brand? Moreover, could it be harmful in the long term? If brand-related content is going to chime in on the topic of the moment, make sure it does so in a way that ties back to your brand and what it stands for.

 

This brings us to my second piece of advice. When social media’s most active users are consumers with polarized opinions, managers must carefully interpret the data they gather from it. It can be detrimental when companies – and big data analysts – treat the opinions of a small, and possibly polarized, vocal group as representing the opinions of the rest.



Ageing baby boomers, boost to Singapore businesses

Singapore ranked third out of 15 Asia Pacific countries in the first ever Ageing Asia Silver Economy Index – and that signals a welcome boost to business.


Ageing baby boomers, boost to Singapore businesses

Singapore ranked third out of 15 Asia Pacific countries in the first ever Ageing Asia Silver Economy Index – and that signals a welcome boost to business.


Announcing the MarketingProfs Bright Bulb B2B Awards - Profs

This year, we are introducing The MarketingProfs Bright Bulb B2B Awards, celebrating the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and marketing campaigns.


Announcing the MarketingProfs Bright Bulb B2B Awards - Profs

This year, we are introducing The MarketingProfs Bright Bulb B2B Awards, celebrating the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and marketing campaigns.


April 25 2013

robbieheff
5056 8826
robbieheff
5107 4541

April 16 2013

'All You Have to Do Is Ask' [VIDEO]

Charity: water founder Scott Harrison talks about how simply asking people to help his cause grow at a rapid pace.


'All You Have to Do Is Ask' [VIDEO]

Charity: water founder Scott Harrison talks about how simply asking people to help his cause grow at a rapid pace.


What the U.S. presidential election means for fundraising « Rick Dunham

With the reelection of President Obama, you are probably wondering what the prospects are for fundraising as we look ahead. Here are some important factors to keep in mind as we move into the crucial year-end giving season and into the coming new year.



What the U.S. presidential election means for fundraising « Rick Dunham

With the reelection of President Obama, you are probably wondering what the prospects are for fundraising as we look ahead. Here are some important factors to keep in mind as we move into the crucial year-end giving season and into the coming new year.



Nonprofits use social media and custom content to maximize marketing spend

Nonprofits with small budgets must show returns on each promotional investment. Content marketing remains the most cost-effective option.


Nonprofits use social media and custom content to maximize marketing spend

Nonprofits with small budgets must show returns on each promotional investment. Content marketing remains the most cost-effective option.


Hashtags can help you make your events more social.

A well-chosen hashtag can take even the most traditional of events -- a college graduation -- to the next level of social media.


Hashtags can help you make your events more social.

A well-chosen hashtag can take even the most traditional of events -- a college graduation -- to the next level of social media.


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